Παρασκευή 20 Σεπτεμβρίου 2013

"Χρυσό βατόμουρο" για την Ryanair στην εξυπηρέτηση!!!


 - Άχρηστη έρευνα απαντά η ιρλανδική εταιρία χαμηλού κόστους... 

Τελευταία μεταξύ των 100 πιο γνωστών μαρκών στον τομέα της εξυπηρέτησης πελατών κατατάχθηκε η Ryanair, μετά από μια έρευνα πελατών που διεξήγαγε το περιοδικό Which? Η Ryanair συγκέντρωσε βαθμολογία 54%, έναντι 88% του πρώτου, που ήταν η εταιρία καλλυντικών Lush. 
Το περιοδικό κάνει ειδική αναφορά για τις Ryanair, BT και Talk Talk, για την πολύ χαμηλή επίδοση 2 αστέρων στον τομέα της εκυπηρέτησης πελατών. 
Από την πλευρά του ο Michael O'Leary είπε ότι οι επιβάτες δίνουν σημασία στην τιμή και χαρακτήρισε την έρευνα που έγινε σε 3000 άτομα "άχρηστη"!!!

Για όποιον ενδιαφέρεται ένα πολύ καλό ρεπορτάζ ακολουθεί:
Ryanair has come bottom in a customer service survey of 100 UK brands by Which? magazine. The airline scored just 54% in the poll, compared to 88% scored by the winner, cosmetics firm Lush. The Which? report said Ryanair, along with BT and Talk Talk, deserved special mention for 'poor' two-star ratings in every element of customer service. "Passengers appear to agree with Ryanair CEO Michael O'Leary's open admission that price is a priority over customer service," said the report. It said one recent passenger had found Ryanair "aggressive and hostile towards customers. Staff are rude and unpleasant". Another flyer related their poor in-flight treatment, lamenting "rude air stewards who make you feel like a nuisance rather than a customer". "Others are unwilling to be treated badly, whatever the savings. 'I now prefer to pay £50 extra for my flights and to be treated like a human being,' concluded one of their experience." But Ryanair laughed off the report, saying it was based on a "useless survey of 3,300 people, including their pet hamsters, gerbils and goldfish". Ryanair's Robin Kiely said: "We surveyed over 3 million passengers on the Ryanair website last night - only two of them had ever heard of Which? and none of them had ever bought it or read it. "Ryanair's survey conclusively proves that Which? magazine hasn't got a clue about what air travel consumers actually do, because they're too busy booking Ryanair's low fare, on-time flights to waste time filling in Which? magazine's tiny surveys." Other travel brands featuring in the report scored more highly. British Airways and Thomson were among the brands in 20th position, both scoring 75%, while First Choice was among those in joint 38th position with a score of 73%. Virgin scored 72% and was in the 51st position bracket, while Thomas Cook and Flybe were just below in 56th position, scoring 71%. EasyJet scored 69%, which put it in joint 68th position. The report said the biggest bugbears for consumers were being kept waiting, lack of knowledge, poor problem solving, and not getting what they pay for.

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