Ανεβαίνει -επιτέλους- ραγδαία η Αθήνα στους ξενοδοχειακούς δείκτες!!!

-Πρώτη στην Ευρώπη σε αύξηση πληροτήτων με αύξηση 27%, σύμφωνα με τα στοιχεία του STR Global !!! 

Αργά αλλά σταθερά το ξενοδοχειακό status της Αθήνας δείχνει να αφήνει πίσω τα "πέτρινα χρόνια"... 

Σύμφωνα με την έρευνα του STR Global τον Μάρτιο του 2014 η Αθήνα είναι "πρωταθλήτρια" σε αύξηση των πληροτήτων. 

Συγκεκριμένα οι πληρότητες στα αθηναίκά ξενοδοχεία αυξήθηκαν κατά 27% και ανήλθαν στο 58,8%, με μέσο ευρωπαϊκό όρο στο 64,9%. Είναι η πρώτη φορά τα πολλά τελευταία χρόνια που οι πληρότητες στην Αθήνα προσεγγίζουν τον ευρωπαϊκό μέσο όρο. 

Ξεχωρίζουν ακόμη: 

- Η μεγάλη πτώση 16,3% της Κωνσταντινούπολης, η οποία ωστόσ ξεπερνά την Αθήνα με πληρότητες 61%

- Η μεγάλη πτώση κατά 17,4% των τιμών των ξενοδοχείων στην Μόσχα, τα οποία ωστόσο εξακολουθούν να είναι πολύ ακριβά.

- Η πτώση κατά 25% του δείκτη revpar ( έσοδο ανά διαθέσιμο δωμάτιο ) για τα ξενοδοχεία της Κωνσταντινούπολης

Ακολουθεί η έρευνα του STR Global: 

LONDON—The European hotel industry posted mixed results in year-over-year metrics when reported in U.S. dollars, Euros and British pounds for March 2014, according to data compiled by STR Global.

Year-over-year March 2014 figures for Europe (U.S. dollars, Euros and British pounds):

	Europe	% change
Occupancy	64.9%	+2.2%
ADR (U.S. dollars)	$137.58	+9.1%
ADR (Euros)	€100.05	+1.7%
ADR (British pounds)	£82.70	-0.4%
RevPAR (U.S. dollars)	$89.34	+11.5%
RevPAR (Euros)	€64.96	+3.9%
RevPAR (British pounds)	£53.70	+1.8%

Source: STR Global

“Occupancy and average daily rate during the first quarter performed on par in the region”, said Elizabeth Winkle, managing director of STR Global. “Of the sub-regions, Northern Europe reported double-digit revenue-per-available-room growth in both March and throughout the first quarter. The U.K., Lithuania and Denmark are driving this growth with strong first-quarter performance. Lithuania’s strong performance is coming off low year-over-year comparisons.  U.K. is reporting strong growth as its RevPAR increased 10.2 percent over last year when measured in pounds”. 

“On the other hand”, Winkle continued, “Israel’s performance reported ADR declines down due to the calendar shift in holy days. This also affected the overall performance for Southern Europe”.

Highlights from key market performers for March 2014 include (year-over-year comparisons, all currency in Euros):

·         Athens, Greece, reported the largest occupancy increase, rising 27.0 percent to 58.8 percent.

·         Istanbul, Turkey (-16.3 percent to 61.0 percent), and Prague, Czech Republic (-10.1 percent to 57.8 percent), reported the largest occupancy decreases.

·         Five markets experienced double-digit ADR growth: Copenhagen, Denmark (+16.4 percent to EUR112.85); Manchester, England (+13.2 percent to EUR86.44); Vilnius, Lithuania (+13.2 percent to EUR54.51); Tallinn, Estonia (+10.9 percent to EUR71.86); and London, England (+10.0 percent to EUR158.39).

·         Moscow, Russia, reported the largest ADR decrease, falling 17.4 percent to EUR124.85.

·         Three markets achieved RevPAR increases of more than 25 percent: Athens (+32.2 percent to EUR50.77); Vilnius (+29.8 percent to EUR27.25); and Copenhagen (+29.6 percent to EUR71.17).

·         Istanbul fell 25.1 percent in RevPAR to EUR77.63, reporting the largest decrease in that metric.

Performances of key countries in March 2014* (all monetary units in local currency):

Country	Occupancy	% change	ADR	% change	RevPAR	% change
Germany	65.4%	+3.1%	EUR95.16	+1.0%	EUR62.26	+4.1%
Italy	59.3%	+1.9%	EUR110.46	-2.2%	EUR65.54	-0.3%
Russia	50.8%	-8.3%	RUB5,146.08	+5.1%	RUB2,615.87	-3.6%
Spain	64.1%	+4.7%	EUR81.30	+0.1%	EUR52.11	+4.7%
United Kingdom	73.9%	+3.6%	GBP79.46	+6.3%	GBP58.71	+10.2%

*percentages are increases/decreases for March 2014 versus March 2013

During the first quarter, Europe’s occupancy rose 2.8 percent to 59.5 percent; its ADR increased 2.2 percent to EUR98.36; and its RevPAR was up 5.1 percent to EUR58.56.